Spencer Rivera

Marketing strategist blending brand, SEO, and AI-driven workflows

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  • B.A. Business Administration, Marketing, Cal State Fullerton
  • Freelance Marketing & Brand Consultant · AI-driven marketing workflows

Experience

  • Marketing & Brand Consultant

    RadiantGlowByM (Freelance)

    Feb 2026 - Present

    San Diego small business, freelance marketing and brand consulting client.

    • Owning brand strategy, content, and SEO end to end, from pricing copy to the live site.
    • Using an AI-assisted workflow to move faster on research and drafting.

  • Sales Strategy Consultant

    American Security Force (via Cal State Fullerton Consulting)

    Aug 2025 - Dec 2025

    Private security company in Commerce, CA, engaged through a CSUF student consulting program, focused on the sales department.

    • Built a Sales Playbook and started cross-department SOPs for the sales team.
    • Presented findings directly to company leadership in a board-level meeting.
Selected work

Case Studies

Skills

Skills Constellation

Certifications

Marketing & Strategy AI & Emerging Tools Tools & Platforms Brand Strategy& Positioning ContentMarketing & Copywriting SEO & OrganicGrowth Market Research& Consumer Insights Social MediaMarketing EcommerceMarketing Sales PlaybookDevelopment SOP &Cross-Department Process Design Executive &Board Presentations Generative AITools (Claude, ChatGPT) AI-AssistedContent Creation AI-PoweredWorkflow Automation PromptEngineering for Marketing AI-DrivenMarket Research Big Data & AI AI-AssistedDevelopment (VS Code, Claude Code) Squarespace AcuityScheduling Square Canva MicrosoftProject IT SecurityFundamentals Marketing & Strategy AI & Emerging Tools Tools & Platforms Brand Strategy& Positioning ContentMarketing & Copywriting SEO & OrganicGrowth Market Research& Consumer Insights Social MediaMarketing EcommerceMarketing Sales PlaybookDevelopment SOP &Cross-Department Process Design Executive &Board Presentations Generative AITools (Claude, ChatGPT) AI-AssistedContent Creation AI-PoweredWorkflow Automation PromptEngineering for Marketing AI-DrivenMarket Research Big Data & AI AI-AssistedDevelopment (VS Code, Claude Code) Squarespace AcuityScheduling Square Canva MicrosoftProject IT SecurityFundamentals
  • Marketing & Strategy
    • Brand Strategy & Positioning
    • Content Marketing & Copywriting
    • SEO & Organic Growth (view certificate)
    • Market Research & Consumer Insights
    • Social Media Marketing (view certificate)
    • Ecommerce Marketing (view certificate)
    • Sales Playbook Development
    • SOP & Cross-Department Process Design
    • Executive & Board Presentations
  • AI & Emerging Tools
    • Generative AI Tools (Claude, ChatGPT)
    • AI-Assisted Content Creation
    • AI-Powered Workflow Automation
    • Prompt Engineering for Marketing
    • AI-Driven Market Research
    • Big Data & AI (view certificate)
    • AI-Assisted Development (VS Code, Claude Code)
  • Tools & Platforms

Marketing & Strategy

Brand Strategy & Positioning

Approach

How I work

I take ownership of what I'm given and follow through on what I say I'll do. That's shown up concretely — with RadiantGlowByM, it meant owning brand, content, and SEO end to end as the only person on it; with American Security Force, it meant presenting our team's work directly to company leadership.

I do not use AI to avoid doing the work itself. I use it to make my work more efficient and more effective, and to stay current with how quickly AI is becoming part of standard business practice.

Reach out

spencermaciah@gmail.com LinkedInGitHub